Work In Progress

Branding work in progress for Crowell Life Skills.

The first art style logo would be for T-Shirts, or where something where a bit more embellishment would be appropriate, while the second “word-mark” reads very well online, small compact, clean and legible. The concept with the word-mark is to show the unique “diamond pattern” (which is a major part of the Crowell Life Skills training concept) on the ball within the “O” with the bottom of the letters in “Crowell” swishing like a basketball net, to add unique and meaningfull motion to the characters